business recognition

How to plan your stand to perfection


Designing a winning exhibition stand isn’t all pot luck. If you follow these top tips, you’ll be sure to create a beautiful looking display that will bring a good return on investment.

Choose your Displays

When you have your stand space confirmed, think about how you want to use the space. What sorts of displays would look good in the space for your budget? Roller banners are always a winning choice for most businesses exhibiting as they provide a relatively inexpensive solution to creating a branded backdrop and catching eyes from afar.

Create a winning design

Design is always an important decision when it comes to exhibition stands. Choose a design that’s simple, easy to read from afar with one simple message. After all, you want your display to grab attention to tell people why they should come and talk to you.

Opt for colours that suit your brand and tell people subconsciously what sort of products or services you offer.

Make sure that your design is bold and eye-catching to really grab attention from afar and stand out from your competitors.

Make a space for lead taking

One of the most important spaces on your stand should be dedicated to lead taking. It’s an area that you can take potential leads to write down more information or to show them your website on a tablet.

It brings potential leads further into your stand and moves the conversation from casual to official.

Unless you want longer meetings, it’s also a good idea to make sure that you don’t have chairs as chairs offer a place to sit down and rest. It may seem accommodating but if you’d rather move on after you’ve taken a lead, then making people stand at a desk will mean that you can move onto the next potential client quicker.

Choose the right people

An important thing to consider when planning your stand is who you’re going to have manning it. It’s not just about choosing your most out-going sales team but also about providing the right training and incentives.

Set up a training session a few weeks before the event to brush up on sales techniques and set expectations.

It’s also a great idea to run a small competition to see who can gain the most leads or sales – the prize doesn’t have to be big but creates a good level of excitement and comradery to see who can win.

Tell them about it

When planning your exhibition stand, it’s also a good idea to think about how you’re going to tell visitors you’re going to drum up interest. Email marketing and direct mailings are great to tell your existing clients.

Inviting your current clients on-stand is a good opportunity to nurture those important relationships and put faces to names. It tells them that they’re important and that they matter as customers.

By following these top tips when planning your exhibition, you can be sure that you’ll have a great show.

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