Keys to Building a Positive Online Reputation
Reputation management is a complex task, but a very important one. Unfortunately, experts in the world of online reputation management are noticing that there are still a lot of businesses out there who simply ignore it. This is because they do not know how to build a positive reputation and what to do if negative things start to surface. Considering that there are well over 10,000 new press releases online every day, and that many of these focus on destroying a company’s reputation, it quickly becomes clear how important it is for a business to strongly focus on their reputation.
How to Build a Positive Reputation
A number of important tips have been listed to help businesses to create a more positive image of themselves:
- Be humble. It must never be forgotten how much people appreciate humility. Being humble gives businesses a ticket to being allowed to try out new things and ideas. If they are fearful or too proud, people won’t trust the business because they will think they are either weak or arrogant. The world has changed due to the internet and showing humility is vital to how people perceive a company and whether or not they will trust them.
- Having an understanding of what a business is about. Public opinion is harsh and often very arbitrary. It is not uncommon to receive completely unfair negative reviews. Politicians, for instance, get slandered by the opposition whenever they want to try something new. Businesses must also learn to fight fire with fire. If they are being attacked online, they need to defend themselves online as well. However, it is very important that is done in a professional and polite manner. Entering into a slanging match with a customer is a sure fire way to destroy a reputation, even if the customer were to be in the wrong.
- Hire the right people. Businesses should try to work together experts in order to build a positive reputation. That is their job and what they are good at. Additionally, most managers and leaders concern themselves not with building a reputation, but rather with running their business. Their expertise lies in their niche and not in the online world. By hiring a consultant, this work is done properly for them, allowing managers and leaders to focus on building their business.
- There is a difference between reputation and image. A business can have a fantastic image but have a horrible reputation at the same time. Their image is a short term thing, but a reputation lasts longer. A good example is seen in President Clinton, for instance, who had an image of being a man of the people, but whose reputation is that of a philandering husband. Which one will he always be remembered for? Fixing an image is reasonably easy to do. Fixing a reputation, by contrast, is very difficult.
- Building a reputation takes a very long time. In fact, it was Warren Buffet himself who said it could take years to build a positive reputation, while it takes just a few hours to completely destroy it. Businesses must be consistent in their delivery at all times if they want to build and sustain a positive reputation.
- Everything goes online. Experts want to ensure businesses understand that they cannot hope that something will simply not be found. People actively look for bad things about a business they are researching, which means nothing can be ignored.
- Know where to work from. There are many online tools that can be used to build a reputation. These include blog spheres, social media outlets, shopping websites, forums and more.