Making Sure Your Exhibition Stand Stands Out From The Crowd
If you are looking to attend a trade show or exhibition for the first time, it is important that you do some research first. It is ideal to attend a show as a visitor first to gauge whether or not it would be suitable for your business to participate. If it is something that you want to display at, then you will need to do your homework on how to create an exhibition stand that is going to catch people’s attention and draw them towards your display. You can find some good information on the kissmetrics.com blog on attracting user’s attention, and there are also some excellent ideas for you to try below.
An Eye-Catching Display
One of the first things that you will need to do is to contact reputable exhibition stand builders and contractors and choose one to build your display for you at a competitive price. Whichever company you choose, you will want to listen to their expertise when you explain what you want and use their insight in designing your exhibition stand. It is important that your stand will be able to be noticed from a distance, but it is also able to draw people in and peek their interest. There are many different ways that you can do this such as;
- Using Bright Colours
- Video Displays
- Eye-Catching Signs
- Lights
- Music
All of these can be incorporated into your design to make an exhibition stand that will draw people close from afar. Once you have their attention, you need to try and keep it!
Holding Their Attention
Once you have got your potentials customer’s attention, you need to try and keep it, and there are lots of tricks you can use to keep people’s attention when they are visiting your exhibition stand. One excellent way to get people to stay when they attend your stand is to offer free Wi-Fi as well as free charging stations at your display. Ask customers for a business card so that they can then gain free access to your facilities and you will increase your contact database significantly. Refreshments are also an excellent way to keep the crowd mingling around your stand, and when people have eaten and had a drink, they are more open to speaking to your representatives about your services or products.
Friendly & Approachable Staff
You will want to ensure that you have your best members of staff assisting you when you attend your exhibition. You will want to make sure that your staff are instantly recognisable so that people know that they can approach them. It is important that your staff is friendly and approachable, as well as being knowledgeable about your services or products.
Not Too Loud
If you are going to be using music or a microphone at your display, it is very important that you do not have the volume too loud. Although you do want to attract people from a distance, if it is too loud, your visitors will not stay as it is too noisy. Build both a functional and an attractive display and you will be able to attract potential customers, and keep them engaged while you pitch your products or services to them.