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Overhaul your marketing strategy in 3 steps


Are you worried that your promotional campaigns simply aren’t cutting through? The lack of an effective advertising plan can spell disaster for your sales levels, so this isn’t an issue you can afford to ignore. The good news is, it may be easier than you think to turn your fortunes around. Keep reading for three steps that could help you overhaul your marketing strategy.


  1. Speak to consumers face-to-face

Face-to-face sales is a tried and tested advertising technique and if your company isn’t yet taking advantage of it, now could be the time to start. As direct marketing specialists Appco Group point out, this approach is a great way to get noticed. According to Appco UK, engaging with potential customers in person puts you on their radars and it allows people to connect more closely with your brand.


This type of sales also provides you with an opportunity to offer consumers more in-depth information about your products or services. Appco highlights the fact that this is in contrast to many other forms of marketing. For example, when consumers are reading, watching or listening to promotional material, they can have a limited attention span. In contrast, when they are engaged in conversation, they tend to be much more receptive to absorbing details. These exchanges also give people a chance to ask questions.


  1. Do more market research

Marketing at its best is a two-way process and it begins with thorough market research. By taking the time to do some fact finding before you start planning and rolling out your promotional campaigns, you stand to achieve impressive results. The right market research will help you to build a clear picture of what your target audience is looking for. There are a variety of ways to gather relevant information. Customer surveys, social media feedback and focus groups are all useful methods when it comes to gleaning insights.

Once you’ve collected the information you need, you should find it much easier to judge the tone and content of your marketing material.


  1. Take social media seriously

Lots of companies have social media accounts, but there’s a difference between sending the odd tweet and having a finely tuned social media strategy. The fact is, this form of online promotion can be one of the cheapest ways to reach a mass audience, so it pays to put some effort into it. Make sure you target the channels your customers are most likely to use, and go out of your way to provide useful and engaging content that social media users will read and hopefully share. You can also run competitions and incentivise shares and likes of your content and pages to expand your reach across social media.


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