The Influencer Marketing Buzz
Nowadays wherein everything has gone digital, it is easy to reach out to many different kinds of people all over the world and open new market segments.But if your current marketing strategy is still not reaching the target audience, you might want to change your tactic and consider influencer marketing.
Here is a quick overview on what influencer marketing is and how it can help your business.
What is influencer marketing?
Influencer marketing, also known as influence marketing, is a marketing strategy that makes use of the fame or status an influential person in order to promote a certain brand. In marketing terms, this influential person is referred to as the brand influencer. Examples of brand influencers may be business founders, other bigger companies, government entities, celebrities, big world organizations or they could even be local youtube sensations and big time bloggers.
Why it works?
Over time, people just do not believe in advertisements anymore because the purpose of any advertisement is to sell something and in a subconscious level, people do not like being sold anything. This is why businesses tend to use brand influencers instead because these guys have more influence over what people think. The message that businesses are trying to tell consumers is, “Hey, my product is good. If you don’t believe me, why don’t you ask my famous buddy over here?” More often than not, people tend to react more positively to advertisements that have loved celebrities or big names in them.
How is it relevant these days?
Although influencer marketing has been an age-old strategy that has been used ever since marketing was invented, it is even more useful in this day and age where social media rules the consumer world. Everyone is on social media platforms like Facebook, Twitter, Instagram and such. Now, imagine if a famous celebrity posts a Tweet saying that he or she loves a certain brand of beauty product. Everyone is going to retweet, comment, and simply engage. They’re also going to be like, “Hey, my favorite actor is using this product so it must be good. I should try it too.”
Let’s give another example. Let’s say you own a financial wellness center and you would want to promote it. If you hook yourself up with a financial guru who has wrote a ton of books and has a lot of fans, then he can use social media to promote your center in the least hard-sell way possible. One Tweet saying, “I believe in the vision of Financial Center X” and all the guru’s followers will start engaging.
How do I get these people?
Now, the question would be how you can get Brand Influencers for your influence marketing campaign. The easiest way is to make use of an influencer marketing platform such as HYPR. These platforms can find influencers for you and show which one is the most suitable for your campaign. They also have analytics to monitor the performance of your influence marketing campaign.
In marketing, riding on the numbers and power of another person or entity is one of the fastest ways to spread your brand. This is one marketing strategy that will definitely work if executed well.