Could You Do More to Sell Your Brand?
How good of a job do you tend to do as it relates to selling your brand to consumers?
If things could be better, is now the time you take action to improve sales and get that revenue increasing?
By being pro-active to sell your brand, you stand an improved chance of being in business for the long haul.
Where Can You Make Improvements?
In hoping to do more to promote your brand and sell it to the public, here are some pointers to help you along the way:
1. Know your audience – Do you feel you can say with confidence you know your target audience inside and out? Not knowing them all that well can be quite a detriment to your ability to sell your brand. One of the ways to better get to know them is by having the finger on the pulse of your industry. Knowing your industry inside and out is critical to how best to serve your customers. You should also take the time to get feedback from your customers. You can do this with in-person interaction if you have a physical store. If you sell only online, you can always do online surveys to interact with customers.
2. Have a top-notch sale team in place – How good of a sales team do you have in place? Having a top-notch team goes a long way in determining how well you sell your brand. Hire those individuals with both sales experience and good personalities. This will improve the chances of you making inroads with consumers. Speaking of your sales team also be sure they are rewarded for their efforts. Not only does that mean the standard salary, but also commissions. Make sure you are properly tracking and recording commissions also for company purposes. You can do some online research into ASC 606 revenue recognition for starters. This allows you to be sure you have all your commission needs met and you do not miss a beat.
3. Never sleep on service – One of the other key pieces of the puzzle is being sure customer service is a top priority. So, are you feeling good about the efforts you are putting forth when it comes to customer service? If the answer is no, now would be a good time to refocus on customer service. For one, do you make sure your customers’ needs are met each time they do business with you? If not, this can’t continue to go on for very long. Keep in mind that many consumers have options when it comes to who they shop with at the end of the day. If you are but one option, bad customer service could lead some customers to go elsewhere over time. This is why top-notch customer service has to be a priority in your business world. Look to see where improvements can in fact be made and do them sooner than later.
In your efforts to do more in selling your brand, where should your attention be directed?